Creative Resources assigns a step-by-step process to help employees become creative powerhouses. When they asked us to create their brand, we immediately began the process of asking questions to figure out the best way to visually communicate what Creative Resources represents. This is a glimpse of what this process looks like:
Is there a singular thing that indicates movement, process, transition and science? Can it acknowledge the evolving creative process at work? Oh... Can it also be fun?
How about a pinwheel? A pinwheel is a toy. The same basic design can provide thrust. If harnessed, it can produce endless energy. Isn’t that what Creative Resources does for its clients? By harnessing the power of the individual genius that already exists within your company, Creative Resources provides you with a system to propel your objectives forward and teaches your employees to be their own idea power-plants.